Below are some of the images of my work, which were in the previous blog. Here I will explain it more in depth.
For my project I was tasked with drawing in more people to our office's website using SEO (Search engine optimization) tactics, this involves, Meta Tags, Tags, Title Tags, Keywords, picture names, activity on the site, and ease of use I also utilized and encouraged the use of social media to drive more people to their website. Many of the things necessary to bring in more viewers on the website are in the back end not seen by any of the public. That being said it is very important for most website to improve their SEO to be more noticed on Google. How SEO works; Google sends bots out all over the internet that looks every page of every site, though they don't look at the site as we humans do, they look at tags, keywords and everything aforementioned. The bots then use this information to in short, to determine how "high up" your website is on google. Everything the bot looks at is pretty much what SEO entails. This means going into every page on a website and setting all of the SEO for that page specifically. Google has a "guidelines" for SEO one of which is that they're shouldn't be more than 5 to 7 keywords or so and to only use them when it's necessary if that means you can only have two, you only have two. They also have a strict policy on repetitiveness. Which means you should not repeat keywords, tags, picture names ETC the exact same way, this could seriously hinder you position in google. So while doing SEO you have to also be careful with all the guidelines. This makes something that seems simple into a long drawn out process as you have to go through every page and every picture and assign them different names, tags, keywords ETC. Finally it is important to constantly be adding content to the website as Google will peg it as active, which is a very good thing as it can easily determine much of your position on Google. This is why I pressed my mentor to do vlogs of current things going on in the real estate market (he already felt like he should do this but me being there reminding him about it finally got him to do it) which would be a good thing to do once a week or once twice a week, too give your clients a idea of the market or other things going on as well as let Google know the site is constantly being added to and is active.
This is important because as an up and coming office of Berkshire Hathaway they need to immediately present themselves out into the community on the internet which will allow them to communicate with a large majority of clients. This work could increase the amount of leads they receive and thus the amount of deals they close, making them more money and hopefully putting them higher than their competitors. Though small bringing in more traffic to their website will in short allow them to get more leads, as as mentioned previously this will in turn allow them to show more and sell more houses in a month, raising their business potential and allowing them to grow their office and Berkshire Hathaway's presence in Rancho Santa Fe. This project was important to me because it showed me how much businesses need to put into their online marketing and not just on your website (I did some social media work as well for them) it is important to market to all demographics despite the possibility of one being more likely to use your company than the other. It also is very important to me because I was able to get insight into what it takes to run a business and some of the requirements necessary to grow it.
This is important because as an up and coming office of Berkshire Hathaway they need to immediately present themselves out into the community on the internet which will allow them to communicate with a large majority of clients. This work could increase the amount of leads they receive and thus the amount of deals they close, making them more money and hopefully putting them higher than their competitors. Though small bringing in more traffic to their website will in short allow them to get more leads, as as mentioned previously this will in turn allow them to show more and sell more houses in a month, raising their business potential and allowing them to grow their office and Berkshire Hathaway's presence in Rancho Santa Fe. This project was important to me because it showed me how much businesses need to put into their online marketing and not just on your website (I did some social media work as well for them) it is important to market to all demographics despite the possibility of one being more likely to use your company than the other. It also is very important to me because I was able to get insight into what it takes to run a business and some of the requirements necessary to grow it.